Search engine optimization - the skills and tactics

King's unique content. Search engines like new, unique and updated. If the production of new content, only a reasonable amount of daily page and other sites of the city, I can almost guarantee that you will be well provided. Keep in mind that the privilege of writing tourists, but far beyond the search engine. If your company into the niche market, and better for you, but access to unique content will remain.

The structure of the page. Search engine robots will sometimes confuse the poor coding of HTML, JavaScript and other Web languages. If you wait too long or the robot can not rely on the Internet language, he would simply enter your website and go to the next, even if he managed to obtain the code often leads to poor search engine index your site. You should also lead to large-scale use of the file extensions such as. HTM,. HTML format. PHP,. Your ASP pages.

Download speed. The speed of loading your site must be minimized, if necessary, more than 5 seconds under 256Kb compounds the loss of viewers - including robots and real estate search engine. The reasons are many pages can be slow to load, you may be the Web server as a code of non-performing PHP code, or as a client of JavaScript code in order to reduce or even stop the download page.

Navigation visitors. This is a more aesthetic aspects of your Web site, aimed at achieving a real home, but there must be a standard navigation is the same as that of the entire site. People can stay in and leave the site as it is difficult to easily view, the search engine robots have missed the contact, if they can not find deep in your site. Many try to link may be found within each page.

The site level. Map level, the density of keywords, your web site. For example, a Web site to level the effective functioning of the site, search engine optimization advice.php. A complete search engine optimization link double-w ww.seoassistance.com / search engine optimization of a dvice.php, this is a very useful search engine site to determine how the value of a specific theme. The use of the domain name folders and files in your favor.

Rui avoid BlackHat. BlackHat SEO is a big problem, there is no real respect for the order as a means of the Web site administrator, to use underhand methods to obtain search engine rankings, although the site is usually quick to prohibit. BlackHat search engine optimization and farms, search engine spam, hide hidden text, or meta tags, the use of false data, to repeat the content and use of the neck of the page. I suggest you stay away from tactics, as the company's long-term goal.

Direct link to the exchange. Link exchange is great, but they should be allowed to work for you. This is not a better you if you are in the top of search engines, such as the use of the exchange link. You must choose specific keywords, such as text link and the title of the text links, to ensure that the exchange of other Web site administrator to increase the specific link the keywords.